Anna Rise works at the intersection of sustainability and communication in the food sector. At Nestlé Denmark she leads campaigns on regenerative agriculture and responsible sourcing, with a particular focus on linking farmer livelihoods in the Global South to climate action in the North. Most recently, she developed the Rodzonen campaign, using humor and culture to open new conversations about regenerative practices.

Earlier in her career, she helped build Froosh into a Nordic challenger brand with a strong social edge, held senior communication roles at Fazer, and served as bureau chief at Roxy. Having lived more than ten years abroad, she brings an international perspective to how companies engage consumers and stakeholders on sustainability. Her work centers on turning complex issues like sourcing, poverty reduction, and soil health into stories that mobilize action.