Jesper Riber Nielsen is a civil engineer with a master’s degree in technology-based business development. With 10 years of experience at SEGES Innovation and prior employment at Bang & Olufsen, including a stint in Hong Kong, He has solid expertise in electronics and technology.

In his role as Director at SEGES Innovation, he is responsible for the digital products primarily for the plant sector handling everything from product and business development to marketing, sales, and service. With more than 10 years of experience in precision agriculture, he is passionate about farmers utilizing digital solutions to make their work more efficient – but with less effort. It is advantageous for both the economy, climate, and environment.